Global In-App Advertising Market offers huge growth opportunities for the future

2-apr-2019 This report focuses on the global In-App Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-App Advertising development in United States, Europe and China.

In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.

The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software's like android and iOS are time-consuming as both software's display contents differently which might pose as a restraint to the in-app advertising market globally.

In 2017, the global In-App Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study

•    Chartboost
•    Flurry
•    Inmobi
•    Millennial media
•    Mopub

Market segment by Type, the product can be split into

•    Standard Banner Ads
•    Interstitial Ads
•    Hyper-local Targeted Ads
•    Rich Media Ads
•    Video Ads
•    Native Ads

Market segment by Application, split into

•    Messaging
•    Gaming
•    Online Shopping
•    Ticketing
•    Others

Market segment by Regions/Countries, this report covers

•    United States
•    Europe
•    China
•    Japan
•    Southeast Asia
•    India
•    Central & South America
 
Request a Sample Copy of This Report:
https://www.radiantinsights.com/research/global-in-app-advertising-market-size-status-and-forecast-2018-2025/request-sample

The study objectives of this report are:

•    To analyze global In-App Advertising status, future forecast, growth opportunity, key market and key players.
•    To present the In-App Advertising development in United States, Europe and China.
•    To strategically profile the key players and comprehensively analyze their development plan and strategies.
•    To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of In-App Advertising are as follows:

•    History Year: 2013-2017
•    Base Year: 2017
•    Estimated Year: 2018
•    Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Comments

Post a Comment

Popular posts from this blog

TV and Radio Subscription Market Landscape and its Growth Prospects over the coming years from 2017-2021

TV subscription is the service that is delivered (on paying a subscription fee) to the viewer using a cable or over the air. Video and voice services, games, movies, and contents from various demographics are some of the most popular services offered by the TV operators. Request a Sample Copy of This Report:   https://www.radiantinsights.com/research/global-tv-and-radio-subscription-market-2017-2021/request-sample Covered in this report The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The market is divided into the following segments based on geography: APAC EMEA The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors Bell Media CBS Comcast Cox Communications DISH Network Pandora Radio Sky Other prominent vendors ABC Radio Altice USA America Movil AT&am
Read more

Global Online Takeaway Food Market Size and Analysis by Trend, Regions 2018

23-oct-2018 Global Online Takeaway Food Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are rising enormously across the globe. Online Takeaway Food is a process of ordering food from food cooperative or restaurant via an online application or web page. Rising working people populace, expansion of internet penetration for ordering food online, growing urbanization, rapid access to mobile phones, and rising disposable income are documented as major factors of Online Takeaway Food Market that are estimated to enhance the growth in the years to come. However, growing obese populace, low in nutrition, and rising importance of healthy health among customers are the factors that may restrain overall market in the coming years. Online Takeaway Food Market is segmented based on type, product type, application, and region. Mobile apps, restaurant-controlled, independent, and other types could be explored in Online Takeaway Food in t
Read more

U.S. E-cigarette And Vape Market size is expected to reach USD 18.5 billion by 2025

Image
7-aug-19 The U.S. e-cigarette and vape market exhibiting a CAGR of 24.1% from 2019 to 2025, according to a new study conducted. The ability of e-cigarettes to reduce exposure to potentially toxic substances is expected to drive the market over the forecast period. Another factor that is expected to drive the market is that health hazards associated with electronic smoking and vaping devices are relatively lower as compared to conventional tobacco cigarettes. Changing lifestyle and preferences of adult smokers bodes well for the U.S. market. Adult smokers who are addicted to smoking but are willing to quit the habit are shifting from conventional tobacco cigarettes to electronic variants, thereby driving the adoption of the latter over the forecast period. Electronic smoking devices and products claim to minimize the risk of cancer usually posed by conventional cigarettes. Moreover, vaping devices do not have any smoke associated with them, which means, they pose fewer health r
Read more