Technology and Media Industry

Increasing penetration of network infrastructure and smart devices coupled with rapid digitization give organizations access to diverse information about consumers, system performance, and assets among others. This factor is anticipated to spur the global location intelligence market. Furthermore, rising demand for location data to enhance business operations and to deliver personalized services is expected to further propel market growth. Location intelligence is a business intelligence tool capability enabled by data collected from Internet of Things (IoT) and Geographic Information System (GIS) embedded devices. It enables businesses to identify consumer trends, buyer behavior, and other information about niche markets. This helps organizations make informed decisions, deliver better products and services, and mitigate market uncertainties. Organizations are incorporating real-time location monitoring capabilities in various devices, especially smartphones, for monitoring and re...