Technology and Media Industry

7-aug-19 The global in-app advertising market size growing at a CAGR of 19.4% from 2019 to 2025, according to a new study. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education, entertainment, and retail. The growing popularity of Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C) e-commerce websites coupled with the emerging trend of online gaming are further fueling the market growth. Smartphone messaging, shopping, and gaming applications are expected to capture significant shares in the market over the forecast period owing to their increased use and the growing trend of mobile-based applications. Access the Case Study @  https://www.radiantinsights.com/research/in-app...