Global Neuromarketing Technology Market status, future forecast, growth opportunity

24-Jan-2019 This report focuses on the global Neuromarketing Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Neuromarketing Technology development in United States, Europe and China.

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Neuromarketing seeks to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli in order to apply those learning in the marketing realm.

A greater understanding of human cognition and behaviour has led to the integration of biological and social sciences: Neuromarketing, a recent method utilized to understand consumers. The concept of neuromarketing combines marketing, psychology and neuroscience. Research is conducted around the implicit motivations to understand consumer decisions by non-invasive psychoanalysis methods of measuring brain activity. These include electroencephalography (EEG), magnetoencephalography (MEG) and functional magnetic resonance imaging (fMRI), eye tracking, electrodermal response measures and other neuro-technologies.

In 2017, the global Neuromarketing Technology market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

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The key players covered in this study

  • Behavior And Brain Lab
  • Merchant Mechanics
  • Neural Sense
  • Neurospire
  • The Neilsen Company
  • Nviso
  • Olson Zaltman Associates
  • Sensomotoric Instruments
  • SR Labs

Market analysis by product type

  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)
  • Eye Tracking
  • Positron Emission Tomography (PET)
  • Magnetoencephalography (MEG)


Market analysis by market

  • Retail
  • Healthcare
  • Food & Beverage
  • Consumer Electronics


Market analysis by Region

  • United States
  • Europe
  • China
  • Japan
  • Southeast Asia
  • India
  • Central & South America


The study objectives of this report are:

  • To analyze global Neuromarketing Technology status, future forecast, growth opportunity, key market and key players.
  • To present the Neuromarketing Technology development in United States, Europe and China.
  • To strategically profile the key players and comprehensively analyze their development plan and strategies.
  • To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Neuromarketing Technology are as follows:

  • History Year: 2017-2018
  • Base Year: 2017
  • Estimated Year: 2018
  • Forecast Year 2018 to 2025


For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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