Global Media Planning Software Market estimated to expand at a substantial CAGR of 10.01% by 2022
14-dec-2018 Global media planning software market is estimated to expand at a substantial CAGR of 10.01% during the period 2018-2022 as the scope, product types, and its applications are increasing across the globe. Media planning software is used by agencies and advertisers to get an overview of their marketing activities, campaigns, and annual summaries. It helps to manage the advertising procedures in a smarter and faster way as compared to conventional systems.
The factors that propel the growth of the media planning software market include technological innovations, an improved need for better media planning applications, growing need for cloud-based media planning software, increasing acceptance of mobility solutions in organizations, and consumers are also accessing media development phases through smart devices. On the other hand, there are factors that may hamper the growth of the market including data security and privacy concerns.
Media planning software market could be explored by type, application, and geography. Market may be explored by type as On-premises and Web-based and Cloud-based. The “Cloud-based” segment led the market in 2017 and is anticipated to maintain its dominance by 2022. market could be explored based on the application as Large Business and SMBs.
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Media planning software market is categorized based on geography into North America, Latin America, Japan, Middle East, and Africa, Western Europe, Asia Pacific, and Eastern Europe. North America accounted for the major share of the market in 2016 and will continue to lead in the forecast period. The key factors that may be attributed to the growth of the market includes increasing demand, an occurrence of numerous regional and international vendors, and increasing acceptance of mobility solutions in administrations in the region.
The key players contributing to the robust growth of the media planning software market comprise Bionic, Media tool, Strata, SQAD, Centro, SAP, Media link Software, Media link Software, Telmar, comScore, Inc, mediaplan4 and HeyOrca. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
About Media Planning Software
Media planning software is a software used by advertisers and agencies to get a complete overview of their campaign plans, marketing activities, and annual summaries. Media planning software helps manage the marketing processes in a faster and smarter way when compared to traditional systems. Instead of sharing long excel spreadsheets, media planning software provides a complete platform for tracking all traditional and digital media activities.
Covered in this report
The report covers the present scenario and the growth prospects of the global media planning software market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
This report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• NextMark
• remags
• comScore
Market driver
• Increased need for better media planning applications
• For a full, detailed list, view our report
Market challenge
• Data privacy and security concerns
• For a full, detailed list, view our report
Market trend
• Growing demand for media planning software in APAC
• For a full, detailed list, view our report
Browse Full Research Report With TOC: https://www.radiantinsights.com/research/global-media-planning-software-market-2018-2022
Key questions answered in this report
• What will the market size be in 2022 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.
The factors that propel the growth of the media planning software market include technological innovations, an improved need for better media planning applications, growing need for cloud-based media planning software, increasing acceptance of mobility solutions in organizations, and consumers are also accessing media development phases through smart devices. On the other hand, there are factors that may hamper the growth of the market including data security and privacy concerns.
Media planning software market could be explored by type, application, and geography. Market may be explored by type as On-premises and Web-based and Cloud-based. The “Cloud-based” segment led the market in 2017 and is anticipated to maintain its dominance by 2022. market could be explored based on the application as Large Business and SMBs.
Request a Sample Copy of This Report: https://www.radiantinsights.com/research/global-media-planning-software-market-2018-2022/request-sample
Media planning software market is categorized based on geography into North America, Latin America, Japan, Middle East, and Africa, Western Europe, Asia Pacific, and Eastern Europe. North America accounted for the major share of the market in 2016 and will continue to lead in the forecast period. The key factors that may be attributed to the growth of the market includes increasing demand, an occurrence of numerous regional and international vendors, and increasing acceptance of mobility solutions in administrations in the region.
The key players contributing to the robust growth of the media planning software market comprise Bionic, Media tool, Strata, SQAD, Centro, SAP, Media link Software, Media link Software, Telmar, comScore, Inc, mediaplan4 and HeyOrca. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
About Media Planning Software
Media planning software is a software used by advertisers and agencies to get a complete overview of their campaign plans, marketing activities, and annual summaries. Media planning software helps manage the marketing processes in a faster and smarter way when compared to traditional systems. Instead of sharing long excel spreadsheets, media planning software provides a complete platform for tracking all traditional and digital media activities.
Covered in this report
The report covers the present scenario and the growth prospects of the global media planning software market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
This report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• NextMark
• remags
• comScore
Market driver
• Increased need for better media planning applications
• For a full, detailed list, view our report
Market challenge
• Data privacy and security concerns
• For a full, detailed list, view our report
Market trend
• Growing demand for media planning software in APAC
• For a full, detailed list, view our report
Browse Full Research Report With TOC: https://www.radiantinsights.com/research/global-media-planning-software-market-2018-2022
Key questions answered in this report
• What will the market size be in 2022 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.
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