Consumer Engagement Integral to Next Gen LMS Growth

Proliferation of the Internet has widened consumers’ viewpoint to varied sources of information. Learning management systems use the power of the Internet to enhance knowledge and skill of employees and students.

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A Stepping Stone

Learning management systems (LMS) are software or a suite of software designed to deliver educational courses to employees or students. They also contain programs to track, rate, document, and administer employee ratings based on their performance. These courses are considered a stepping stone by employees to increase their skill set.

In addition, companies providing these services are expected to aggregate the use of Big Data, Cloud, and social media analytics to be more responsive to their consumers. Rising utilization of mobiles has led to customization of these courses on smartphones and tablets. Companies have adopted LMS to foster employee growth.

Social Media, Analytics, and Cloud

LMS providers are integrating support for social media platforms to increase employee engagement. They plan to use gamification to make learning fun and interactive in the form of badges and points. Social media, analytics, and Cloud (SMAC) are integral to the evolution of LMS from previous traditional models. Skillsoft, a U.S. educational technology company, has launched a Cloud-based platform (“Percipio”) for readers to gauge their performance as well as provide links to content channels in accordance with their needs.

Toyota Motor Europe (TME) has used a LMS to shape the skills of its 350,000 employees worldwide. By using metrics provided by the system, it was able to pinpoint areas of improvement. The information provided TME with accurate insights in developing its in-house digital learning system.

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Market Overview

The global next gen LMS market is anticipated to showcase a respectable growth rate during the forecast period (2017–2021), according to a report on Radiant Insights, Inc. Need for automated systems that can offer tutorials and courses to enhance the knowledge of employees is currently the main driving factor of the market.

The learner management application segment is expected to garner maximum revenue due to its usage by the telecom & IT industry. Academic and corporate are two of the biggest end users. Within the academic segment, higher education is estimated to exhibit a CAGR above 31% over the forecast period. Major market players include Growth Engineering, INSTRUCTURE, D2L Corporation, and Docebo.

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